Cookies

 

Cookies

It is for your information that when you access our website, mobile applications and mobile sites, we can gather information with the help of cookies. If you want to know that how you can manage cookies, you can see our section, which is related to privacy FAQs and cookies.

What are cookies and how they work?

When you access a website, some little bits of texts are saved in your system, either it is a computer system or a mobile device, these pieces of text are called as cookies. Whenever you visit a website, these cookies are sent to the website back. It helps the website to know you and it can show you the content, which will interest you.

What is the use of cookies?

Generally speaking, cookies are vital elements of the internet. They facilitate smooth working of the website and affect other features of web pages in a positive way. Cookies are used for different reasons, but actually we can divide them into four major categories.

Cookies required for requested service

Cookies are helpful in different ways as they facilitate the use of a particular website and its various features. If cookies are not there a website will not be able to provide you the requested services. Cookies do not collect information about your activity on the internet.

Here we are mentioning some examples of cookies, which will help you to understand them better.

·         Once you log into a website, it is cookies which help you to see various pages, otherwise you might have to log in again and again on all pages.

·         When you select something for your bet basket, it is cookies which will keep it there for you.

·        For the smooth operation of a website, session cookies play their role. But unlike others, they are deleted automatically, once you stop using your browser.

Better browsing experience

The role of these cookies is to store your preferred selection. For instance, if you like certain format, they will remember that and will provide you the features you like.

Following are some examples that how these cookies give you a better online experience.

·         They store information regarding setting and preferences, your marketing preferences as well.

·         They store information if you have filled any kind of form or survey, it will save your time and you don’t have to do the same again and again.

·         They keep the information for regular users. New users may see different content as compared to a regular user.

·         They also keep the record that, how many times an ad has been shown to you, this strategy is called as frequency capping.

·         These cookies also allow you to interact through social media website life twitter.

·         They show you links to those articles, which are related to the content you are reading on a particular website.

·         They also remember your order regarding bookie.

Analytics

It is really important for a website to know about the popular pages and those which are not much visited by the people. It will help in keeping the website up to date and visitor will be able to get relevant content only. Another important thing is the route to a website; it means that how they come to a particular website. It is also important to know that either they are getting any kind of error during their process of accessing a website or not. That is the reason this category of cookies is also called as analytics cookies, which collect this information for the website owner. They have no concern with that information which is related to your identification. This information is not about a particular person, but the aim is to see the trend. They are about the activity of a website and it helps in collecting information regarding improvement of the website.

Some websites and a few emails, which we send to you also, have some little images, which are invisible. They are called as tracking pixels or web beacons. The purpose of these images is to keep the record that how many times a particular page has been visited. They work as a tool to evaluate the success of a marketing strategy. These tracking pixels have nothing to do with your information and identification. Affiliate cookies are also used. Our few web pages have links, which are for the promotion of other websites. If you visit a website by following the link given on our website, cookies will provide this information to the other website and in return we can get some money, as the referee was successful.

Displaying advertisement which is related to your interest

Some space on our website is for sale for the advertisers. The advertisement at that place will have cookies. These cookies collect browsing information, which is used for various purposes, for instance:

1. It limits the frequency of an add, that how many times you can see it

2. It will also display the other relevant ads, when you are visiting our website. This strategy is called as OBA or Online behavioral advertising.  OBA is a tool which is used to get information regarding your online activity. Cookies collect this information and connect you with other groups.

Sometimes our products related to Sky are also displayed on our website. They also utilize copies in the same role, as we have discussed above.

So, what is the working principle for OBA? We try to explain with an example. If you are accessing a website regarding travel, that particular website display an advertisement and you get a cookie as well. After that you visit our website, which is displaying an advertisement, and the advertiser is the same as you see on the previous website. Now you will get another type of cookie. The advertiser will use this cookie to identify you, that you have visited the website in the past as well and will show you an ad accordingly.

The aim of OBA is to understand your online attitude, the data are for the information only and it has nothing to do with your personal information. We and our related websites keep data for our information only and we have no intents to sell it to any other party.

You can send us email, if you have any questions and queries.